I was asked to develop an identity system for the Spokane International Airport’s parking lots. Each lot offers a different level of service and unique amenities such as covered spaces, car wash, electronic charging stations, etc. The airport determined that the Economy Parking lot had the most competition and the most room for growth so we focused a large campaign around this lot. 

The Economy Parking campaign included print and digital ads with publications throughout the region, multiple billboards, announcement and directional signage throughout airport property, as well as social media graphics and website placement.